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			<title>Two Lessons from the Dark Side of Marketing</title>
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			<title>How to Improve Your Competitiveness</title>
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			<title>How to align your profit maximising functions under one simple vision</title>
			<pubDate><![CDATA[Wed, 25 Aug 2021 16:00:47 +0000]]></pubDate>
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			<title>Testimonials</title>
			<pubDate><![CDATA[Wed, 17 Feb 2021 10:14:40 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/the-differentiation-myth-why-products-trend-towards-homogeneity/]]></guid>
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			<title>The differentiation myth: Why products trend towards homogeneity</title>
			<pubDate><![CDATA[Tue, 31 Aug 2021 15:16:20 +0000]]></pubDate>
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			<title>What Can You Learn From Studying Successful Marketers?</title>
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			<title>Collaboration in Isolation: Turn Remote Working to your Advantage</title>
			<pubDate><![CDATA[Tue, 20 Oct 2020 14:28:00 +0000]]></pubDate>
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			<title>What Marketing can Learn from Online Dating</title>
			<pubDate><![CDATA[Tue, 20 Oct 2020 14:23:06 +0000]]></pubDate>
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			<title>The Two Elements of Marketing Strategy</title>
			<pubDate><![CDATA[Tue, 17 Nov 2020 12:25:30 +0000]]></pubDate>
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			<pubDate><![CDATA[Tue, 16 Feb 2021 14:33:30 +0000]]></pubDate>
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			<title>Create A Marketing Supermind</title>
			<pubDate><![CDATA[Tue, 01 Oct 2019 08:51:44 +0000]]></pubDate>
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			<title>A Manifesto for Marketing</title>
			<pubDate><![CDATA[Tue, 01 Oct 2019 05:33:24 +0000]]></pubDate>
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			<title>Working Together</title>
			<pubDate><![CDATA[Thu, 29 Oct 2020 12:27:12 +0000]]></pubDate>
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			<pubDate><![CDATA[Thu, 19 Aug 2021 10:16:41 +0000]]></pubDate>
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			<title>How to make similar products appear different: Claim the unclaimed</title>
			<pubDate><![CDATA[Thu, 19 Aug 2021 10:07:33 +0000]]></pubDate>
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			<title>10 Reasons to Buy Monstroid².</title>
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			<title>Clean Style. Cons and Pros.</title>
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			<title>Turning Your Site Into a sales  Machine.</title>
			<pubDate><![CDATA[Thu, 15 Sep 2016 12:22:50 +0000]]></pubDate>
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			<title>WordPress Migration How-to</title>
			<pubDate><![CDATA[Thu, 15 Sep 2016 12:22:34 +0000]]></pubDate>
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			<title>GPL3 License  advantages</title>
			<pubDate><![CDATA[Thu, 15 Sep 2016 12:21:22 +0000]]></pubDate>
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			<title>100% Satisfaction Guaranteed.</title>
			<pubDate><![CDATA[Thu, 15 Sep 2016 12:21:03 +0000]]></pubDate>
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			<title>How to Call Your Boss a Moron and Still Have a Job in the Morning</title>
			<pubDate><![CDATA[Thu, 12 Nov 2020 20:06:31 +0000]]></pubDate>
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			<title>What&#8217;s Luck Got To Do With It?</title>
			<pubDate><![CDATA[Thu, 10 Jan 2019 15:07:27 +0000]]></pubDate>
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			<title>You Can&#8217;t Do It All</title>
			<pubDate><![CDATA[Thu, 09 Aug 2018 07:22:45 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/are-you-an-innie-or-an-outie/]]></guid>
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			<title>Are you an innie or an outie?</title>
			<pubDate><![CDATA[Thu, 03 Oct 2019 18:58:22 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/the-science-behind-high-performing-teams/]]></guid>
			<link><![CDATA[https://www.marketingtheorist.com/the-science-behind-high-performing-teams/]]></link>
			<title>The Science Behind High Performing Teams</title>
			<pubDate><![CDATA[Thu, 03 Oct 2019 17:37:32 +0000]]></pubDate>
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			<title>The Art of Fast Following</title>
			<pubDate><![CDATA[Thu, 03 Oct 2019 15:29:09 +0000]]></pubDate>
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			<title>Focus On What Matters</title>
			<pubDate><![CDATA[Thu, 03 Oct 2019 15:27:07 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/the-good-thing-about-unhappy-customers/]]></guid>
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			<title>The Good Thing About Unhappy Customers</title>
			<pubDate><![CDATA[Thu, 03 Oct 2019 14:32:25 +0000]]></pubDate>
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			<link><![CDATA[https://www.marketingtheorist.com/the-differentiation-myth-part-two-why-competitors-choose-to-make-similar-offers/]]></link>
			<title>The differentiation myth part two: Why competitors choose to make similar offers</title>
			<pubDate><![CDATA[Thu, 02 Sep 2021 11:20:51 +0000]]></pubDate>
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			<title>Finding the balance between risk and reward</title>
			<pubDate><![CDATA[Sun, 24 May 2020 10:15:31 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/laddering-a-step-by-step-guide/]]></guid>
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			<title>Laddering: A Step by Step Guide</title>
			<pubDate><![CDATA[Sat, 26 Oct 2019 13:59:58 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/the-ten-trends-that-shaped-the-decade/]]></guid>
			<link><![CDATA[https://www.marketingtheorist.com/the-ten-trends-that-shaped-the-decade/]]></link>
			<title>The Ten Trends That Shaped The Decade</title>
			<pubDate><![CDATA[Sat, 25 Apr 2020 10:24:58 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/the-seven-reasons-why-customers-buy-and-why-they-may-not-be-buying-from-you/]]></guid>
			<link><![CDATA[https://www.marketingtheorist.com/the-seven-reasons-why-customers-buy-and-why-they-may-not-be-buying-from-you/]]></link>
			<title>The seven reasons why customers buy (and why they may not be buying from you)</title>
			<pubDate><![CDATA[Sat, 25 Apr 2020 10:22:42 +0000]]></pubDate>
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			<guid><![CDATA[https://www.marketingtheorist.com/how-to-discover-customer-insights/]]></guid>
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			<title>How to discover customer insights</title>
			<pubDate><![CDATA[Sat, 25 Apr 2020 10:20:06 +0000]]></pubDate>
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			<link><![CDATA[https://www.marketingtheorist.com/uncovering-hidden-insights/]]></link>
			<title>Discovering Insights in Revenue Data</title>
			<pubDate><![CDATA[Sat, 15 Feb 2020 17:59:58 +0000]]></pubDate>
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			<title>How to differentiate? Do it differently</title>
			<pubDate><![CDATA[Mon, 23 Aug 2021 16:00:04 +0000]]></pubDate>
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			<pubDate><![CDATA[Mon, 22 Feb 2021 20:29:53 +0000]]></pubDate>
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			<title>How to set a profit maximising price with just two data points</title>
			<pubDate><![CDATA[Fri, 27 Aug 2021 14:00:37 +0000]]></pubDate>
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			<title>How to Build a Marketing Machine</title>
			<pubDate><![CDATA[Fri, 24 Jan 2020 18:25:15 +0000]]></pubDate>
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			<title>How We Compete (Video)</title>
			<pubDate><![CDATA[Fri, 24 Aug 2018 15:08:53 +0000]]></pubDate>
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			<title>The right way to use values in marketing</title>
			<pubDate><![CDATA[Fri, 22 May 2020 19:03:19 +0000]]></pubDate>
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			<title>How Not to Suck at Marketing Analytics</title>
			<pubDate><![CDATA[Fri, 14 Jun 2019 18:14:46 +0000]]></pubDate>
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			<title>Climbing Bullshit Mountain</title>
			<pubDate><![CDATA[Fri, 13 Nov 2020 10:10:56 +0000]]></pubDate>
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			<title>Who Has The Power In Your Market?</title>
			<pubDate><![CDATA[Fri, 08 Nov 2019 18:53:13 +0000]]></pubDate>
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