The following tools (or ‘tool’ if you are an early visitor) are Excel spreadsheets designed to help you with a specific marketing task. They contain links to videos that explain the concept behind each tool and some instructions on how to use them.  Best of all they are completely free! You don’t even need to register.  Although you really should *.


Customer and Influencers
Customer & Revenue Dynamics


*No registration required but please consider signing up below to get notifications of future tools, new versions of existing tools and other exclusive content.  I don’t have the time or inclination to bug you constantly with spurious sales messages so no need to worry about that. It’s just good to connect.